Strategy Marketing Leadership

Gijs
de Bruijn

Contagious leader and Marketing Strategist, making organisations matter through purpose, people and the power of a great story.

Gijs de Bruijn
Woo Strategic Communication Positivity Empathy

Making organisations
matter

Strategic leader and brand builder with over 20 years of experience making organisations matter. Specialised in strategy, organisational narrative and leading high-performing teams through complexity and change.

Known for translating purpose into stories that move people, clients, colleagues, communities. Started at the sharp end of marketing, grew into leadership. Ran a 90-person practice at Accenture Song. Built campaigns that repositioned banks, moved car brands and grew sustainable causes.

Now deliberately at a crossroads. Looking for an environment where leadership means more than managing, where purpose, people and place come together. Believes the best organisations don't just perform. They ignite.

Woo Strategic Communication Positivity Empathy
Outside of work
Ignite · Cycle · Wander
Cook & drink wine · Friends & family
Work history

Where did I
ignite

2019 – Present
Current
Managing Director
Accenture Song
2010 – 2019
Strategy Director
Selmore Amsterdam
2007 – 2008
Manager
IDTV Events & Concepts
2003 – 2005
Strategy Director
TBWA\
2000 – 2002
Client Manager
Publicis Dialog
1996 – 2000
Marketing
ING Group
The extras

Beyond the
day job

2023 – Present
Advisory Board Member, ASN Bank
2017 – Present
Advisory Board Member, Amsterdam University of Applied Sciences
2018 – 2024
Board Member, VIA Nederland
2020 – 2024
Vice-chairman, Participation Council, Gerrit van der Veen College
Selected work

Some of
my work

Essent
2019 – 2025
Growth strategy, brand strategy and campaign development
Koninklijk Concertgebouworkest
2025
Final Score: Roblox game to introduce classical music to youngsters
Booking.com
2023 – 2024
Global social campaign turning reasons to believe into reasons to yeah
Estée Lauder
2022
App enabling visually impaired people to apply makeup independently
ASN Bank
2016 – 2018
Growth strategy, repositioning and full make-over of ASN Bank
ŠKODA
2015 – 2018
Introducing the ownable Saturday brand platform for ŠKODA Netherlands
Vision

Brand purpose
at the centre

Experience (the values you create for your customers) Communications (the values you share with your customers) Brand Purpose Business Design Developing new strategies and ventures for growth Customer Experience Purpose-driven experiences that create value across the customer journey Integrated ideas Bringing brand purpose to life through creative work across all communications touchpoints Marketing & Media Combining brand stewardship with science and execution to drive full-funnel conversion
Contact

Let's build something
worth remembering

Open to conversations about strategy, leadership,
collaboration and ideas that ignite.